Phygital Labs is a non-profit entity bringing game based education content and experiences to students and teachers around the world. Phygital Labs develops courses, guidance and in-game learning environments for game-based instruction of traditional academic subjects. Minecraft: Education Edition is an engaging game for elementary and secondary students and can used to teach physics, mathematics, social studies, art, coding and storytelling; unlocking the creativity and passion our students naturally possess. Phygital Labs provides the tools and guidance for educators to effectively integrate this and other technologies in their classrooms.

Services
- Minecraft learning resources – Immersive digital learning spaces that model and facilitate curriculum learning and skills development.
- Training workshops – High-impact teacher training and professional development workshops on games-based learning in the classroom.
- Events and experiences – Creative public engagement and education experiences for teachers, students and parents.
- Community – A dedicated community of creators and facilitators including educators, artists, coders, games developers, parents and students.
Our team
Becky Keene has experience as a classroom teacher, district-level instructional technology professional developer, content writer, and project manager. She works with school systems around the United States to ensure successful and strategic implementation of technology for improving student outcomes. She has supported, trained, coached, and advocated for teachers around the world. Becky’s strength is organizing the details that can make dreams come true.

Becky Keene, MSEd
Board Chair
Darrell West is a founding partner of insight2execution (i2e). Prior to founding i2e, Darrell has held senior marketing positions in Microsoft Corporation, Fluke Corporation, and Bose Corporation, with responsibilities including strategic market development, audience marketing, and brand management. Darrell graduated magna cum laude from University of Washington with the phi beta kappa honorary. Darrell is a Clifton Strengths Futurist, Ideator, Relator, Strategist, and Maximizer.

Darrell West
Treasurer

Stephen Reid
Board Member
Mashfiq Ahmed (he/him) is a high school chemistry teacher in New York City and a member of The Game Awards Future Class for 2022. He advises and founded his school’s Minecraft Club which participates in esports, fundraises for charity, provides Minecraft professional development, and has had their work recognized globally! Mashfiq strives to create a safe space for all, especially neurodivergent, people of color, and LGBTQ+ students, to express themselves through Minecraft and gaming.

Mashfiq Ahmed
Board Member
Kimberly West works with school districts and education corporations around the world. Her work focuses on instructional leadership and policy design, centered on redefining what teaching and learning looks like in the modern classroom, and the vital role technology plays in equalizing access to a quality education for all students. Kimberly’s strength is seeing the big picture and scouting out industry gaps that need to be filled.

Kimberly West, Ed.D
Executive Director